Wolverine Worldwide, Chaco
Color & Trend Internship, Summer 2017
This past summer, I was in Grand Rapids interning for Chaco, an outdoor footwear brand specializing in performance sandals for outdoor adventures and water sports. My responsibilities as a Color & Trend Intern primarily consisted of doing trend and inspiration research and designing webbing collections for MyChaco releases in F/W 2017 and S/S 2017. All webbings were designed on Illustrator and later jacquard woven using polyester yarn. All colors were selected from the seasonal palette.
This page will be updated as more of my work from the internship is released.
All marketing photos taken from Chaco's website, emails, or social media platforms.
Vintage Vinyl Collection
A collection of classic and nostalgic patterns elevated in a modern way. Released F/W 2018.
Face and reverse designs for two 25mm and two 8.5mm webbings
MyChaco– Southwest Collection
A collection of succulent and cacti-inspired webbings released for F/W 2017 reminiscent of the desert environment warmer weather to combat the cold winter blues.
mood board: southwest landscapes, cacti, and succulents
Face and reverse designs for three 25mm and one 8.5mm reversible webbing
MyChaco– Timeless Collection
A custom collection that dropped F/W 2017 including buffalo check and houndstooth patterns that illustrated a more nostalgic feeling and the desire to return back to analog and more classic textiles.
mood board: heritage pieces, spaces and patterns
Face designs for three 25mm webbings
MyChaco– Camo Collection
A collection of camouflage webbings I designed and recolored that dropped F/W 2017 that looked to more recent street style trends and helped bring our consumer a little closer to their natural habitat.
mood board: gecko camouflage in the wild
Face of one 25mm webbing with Chaco gecko camouflaged into the design
Chaco– Original Design Brief
As a part of the hiring process for Chaco, I was asked to design a sandal webbing based off of my own "style." When approaching this design brief, I thought about my style both in the way I present myself and also the way I approach my own work.
In both respects, I came to a design that presented itself as serious and controlled with areas of humor and surprise that were occasionally revealed. I thought of these areas as moments of "exposed skin" that did not take itself too seriously amongst the black tonal background.
Inspiration references: Youthful, hidden elements of surprise
A few initial thoughts, sketches, notes, and color studies
Final webbing design tech pack
